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Thursday, May 31, 2007

Internet marketing

Internet marketing is a frantic business. Even if you read all of the Internet marketing articles, it is difficult to keep up with it. If you want to get into the Internet marketing business, you had better be dedicated. It is so frantic and so cutthroat that you must absolutely be sure that it is what you want to do. I don't care if you read every Internet marketing article that there is. I don't even care if you have written half of them. Unless you stay on top of your work constantly, you will fall hopelessly behind. With Internet marketing, you are flying free. You can soar high, but you can also crash and burn.
A lot of the Internet marketing articles start with SEO. Search engine optimization is good, but it is not the whole story. If it was, anyone who had read a few Internet marketing articles and had some time to type out some keyword optimized articles would have an equal advantage in the game. It would be a completely fair playing field, and as such, no one would be able to get ahead. This is not the case, however. Getting a good page rank rating, stopping your site from being banned, and having good business referrals are also important.
Then again, you can get so caught up in the Internet marketing articles about increasing Web traffic that you forget some other important things. All of the traditional marketing issues apply to Internet marketing articles. You need to come up with clever slogans, you need to be able to effectively brand your products, and you need to read enough marketing case studies. Things work differently on the Web, but it is a similar game. Without proper brand identity, it does not matter how many web hits you get. People still will not want to buy your product.
This is why Internet marketing is often fragmented. There are people who write the Internet marketing articles about how to increase web hits, and the people who actually come up with the brand identity and slogans. In my opinion, unless you are a web guru, you should stick with the latter half. Getting involved in traditional marketing just makes more sense. After all, the Internet marketing game can change overnight, but overall marketing and advertising won't. In fact, some of the most useful Internet marketing articles are written by people who only have a cursory knowledge of the Web. They know marketing, and that is the most important thing.
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Business cost

When starting a new business, many have problems deciding how much money they need. They may have a figure in mind, but if they have never owned their own venture before, they may have no idea about hidden business costs. These can be small, or they can be very large and troublesome. Most figure out what they know, but far too many fail to do proper research before they take out a loan to start their own company or service. This usually means they will fail because they run out of money.
Business costs can be something like Monopoly money. This game is about real estate, but it is something like what would really happen to an unprepared business man or woman who has not done enough research and has not secured enough money for business costs. Towards the end of the game there is one player that seems to have a lot of property but they can’t keep in the game because their cash is too low. A business might be well stocked and cared for, but without the proper money to keep it going, it is going to tank.
In order to calculate business costs, research into similar businesses is essential. Though this information might be hard to find, it can be done. A bank that has experience with business loans may even be able to help with this, but they may not be able to help other than offering to extend the loan. Their screening process might weed out loans that are way too high for the endeavor, but they may not say if they think the estimated business costs are too low unless they think it would cause the loan to default.
The Internet is good for many things, and when it comes to research about business costs, there may be a lot of great information out there to be found. It is important to note the source however, as not all things are written by people who know what they are talking about. There are many great books on the subject, and these might be the best tools to help estimate business costs and also to find other great pieces of information that someone starting a business needs to know. When it comes to opening and running a new business, there is no such thing as too much research, but too little could really do at lot of harm and might mean the difference between success and failure.
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